ACS vs the Competition
ACS is the tool for you
• If you want to see your actual visitors and not rely on a few data points extrapolated into guesses
• If you want data from as many people as possible to inform your decisions—free from inherent biases
• If you want to compare observations, whether at your property or competitors', or even comparing against your own database
• If you want industry-specific expertise to help design effective campaigns
• If you want to deploy digital advertising based on ACTUAL customer observations of your property, competitors', or a number of other locations in your market
• If you want to have a clearly established ROI based on marketing outcomes
If you're satisfied with data from small sample sizes and guesses about visitor numbers at your and your competitors' properties, win no way to take action, such as marketing to an observed audience, thus leading to no clear ROI, then the competitor’s tool might be the one for you