Frequently asked questions

ACS is an end-to-end market intelligence, audience activation, and measurement platform designed to help organizations understand their markets and turn intelligence into action.ACS connects Audience Intelligence, Campaign Activation, Measurement & Attribution, and Customer Engagement so businesses can identify opportunities, reach the right customers, and understand the impact of their marketing.Rather than stopping at reporting or providing raw data, ACS helps clients move from insight to audience to activation to measurable outcome.

Marketing teams often have data spread across multiple systems: customer databases, location intelligence platforms, advertising tools, agencies, and campaign reports.ACS brings these capabilities together so organizations can answer three fundamental questions:·      What is happening in my market?·      Who should I engage and how should I reach them?·      Did my marketing drive the desired outcome?ACS helps turn fragmented information into a more connected customer acquisition and marketing intelligence strategy.

ACS combines capabilities that are often delivered by separate platforms or providers.Clients can use ACS to:·      Understand markets and competitive behavior·      Identify customer and prospect opportunities·      Analyze real-world visitation patterns·      Build actionable audiences·      Activate audiences through marketing campaigns·      Measure visits, customer activity, revenue, ROAS, and ROI·      Improve future campaigns based on actual resultsThe result is a connected workflow from market intelligence through marketing execution and measurement.